06.Aug.2012 Hypebeast Trade: Kip Fulks Chief Operating Officer of Under Armour

Hypebeast Trade: Kip Fulks Chief Operating Officer of Under Armour

Once upon a retail battlefield, where prospective consumers struggled to side with an aggressive advertiser out of Oregon or a newly formed German-based conglomerate, a young brand flourished out of the need to offer technologically-advanced products devoted to enhancing athletic performance. Aptly name Under Armour, this trend-driving company was spawned in 1996 when a young [...]

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